MKT 531 Strategic Marketing

This course involves an in-depth study of the strategic elements of marketing promotion and planning. Topics include the application of the strategic process to the 4 Ps of marketing – Product, Price, Place, and Promotion. Students will also examine strategy in relation to customer relationship management, direct marketing, public relations, and integrated brand promotion.

Credits

3

Prerequisite

AC 251, MGT 231, MKT 231, MKT 325, MKT 351, MKT 395 or consent of instructor, and junior standing

Offered

Spring, As Needed