MGT 704 Marketing Management
The objective of this course is to provide students with a fundamental understanding of marketing as it relates to current business practices. The student will be introduced to the basics of marketing as well as modern applications in traditional and digital marketing. The student will learn about the classic “4Ps” of marketing (product, price, promotion, and place) and how to focus them on the customer to meet business objectives. In addition, students will gain insights into the ways that the digital world and social media are impacting marketing. This course gives an overview of the entire marketing process and the integration of the elements and strategies that make up a Marketing Plan. Course content focuses on the major policies and strategies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies. The emphasis will be on applying marketing principles and strategies to real life situations. Weekly preparations will consist of reading the assigned chapters, PowerPoint presentations, discussion forums, and case analysis.
Offered
Online, On Campus