MGT 793 Sport Marketing and Sales of the Sport Product
This course is designed to connect the application of marketing principles to practice through an in-depth examination of theory, research, and current issues in the marketing of sports products, sporting events, sport facilities, sport teams, and sport programs. Students will explore the marketing mix as it relates to the consumer decision-making process and develop personal selling skills tom effectively reach the consumer.
Offered
Hybrid, On Campus As Needed