Business Administration – Marketing
Business Administration – Marketing is offered on-ground at the Leavenworth campus. The minor is offered on-ground at the Leavenworth campus. The Business Administration – Marketing major is designed to give students the skills to create and implement marketing strategies that attract and connect with customers. The knowledge students gain through the program will help students thrive in the ever-changing world of marketing no matter a student’s career interest area: marketing agencies, corporate marketing departments, sales, advertising, marketing research, product management, retailing, international business, and marketing management.
Program Learning Outcomes
Graduates of the Business Administration – Marketing program will demonstrate:
- An ability to understand global aspects of business.
- Competence within the discipline of marketing.
- Oral and written communication skills.
- The ability to evaluate legal principles related to business situations.
- The ability to evaluate ethical principles and apply them to organizational marketing decision making.
- The ability to solve business marketing problems.
Highly Recommended Courses
CIS 105 Professional Presentations: Microsoft PowerPoint (1 cr)
CIS 111 Excel (2 crs)
CIS 122 Microsoft Word (2 crs)
COM 305 Media Literacy (3 crs)
COM 330 Writing for the Media (3 crs)
CYB 130 Operating Systems and Security (3 crs)
CYB 225 Information Systems and Applications (3 crs)